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Author Vinjamuri, David, 1964- Title Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri. Imprint Hoboken, N.J. : Wiley, c2008.

LOCATION	CLASS #	NOTE	STATUS
General Collection	658.827 VIN		AVAILABLE

Additional Information about this title

Phys. Description xii, 212 p. ; 24 cm. Bibliog. Includes bibliographical references and index. Subject Branding (Marketing) -- United States -- Case studies.        Show similar items Entrepreneurship -- United States -- Case studies.        Show similar items Serendipity -- United States -- Case studies.        Show similar items Businesspeople -- United States -- Biography.        Show similar items ISBN 9780470165065 Marc text rdacontent

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